The Endstate — where premium sneakers and apparel meet digital certificates, NFT perks, and exclusive experiences. Every year, a celebrity or influencer is chosen to collaborate on a sneaker design, giving the owner the ability to attend meet-and-greets and more. I led the team with photo direction, visual identity, and asset selects for the Romain Grosjean x Endstate drop, resulting in increased engagement and stronger brand presence for the launch.

Deliverables:
Video, Social
Agency: MKR | Role: Senior Art Director