HOPSEC is a cybersecurity company for small businesses. I created the brand identity for the company, as well as the website, stickers, lanyards, and other collateral.

The identity is approachable, modern, and smart. The brand shape is both a person and a keyhole. The “o” surrounding the person hints at protection, while the keyhole alludes to tight security. The beauty of the mark is that both interpretations speak to the company, while not feeling cliché.

Freelance

Deliverables:
Brand Identity, Business Cards, Web