Throughout history, the music industry has romanticized drug abuse. From the psychedelic music posters of the 1960s to the burnout, grunge aesthetic of the 1990s and beyond, a pattern of glamorized drug abuse can be seen. Conversely, the drug industry plays down the harmful side effects of their products. This guerilla-style campaign uses the visual language of 1960s psychedelic music posters to shed light on the flaws in both the music and drug industries. See more by visiting the hashtag on Instagram, #psychxotc

Senior Thesis

Deliverables:
Screenprinted Posters, Buttons, Packaging