Republic Airways is a regional airline that partners with Delta, American, and United Airlines. Because of COVID-19, a pilot shortage greatly impacted the aviation industry. The “Welcome Aboard” campaign speaks to what makes Republic different while shining a heroic light on their pilots. I led the photographers and videographers on a 4-day shoot to capture footage to be used for the campaign and beyond. Additionally, the team created a new tagline and visual identity for the brand.

Deliverables:
Print, OOH, Video, Radio, Digital, Social
Agency: MKR | Role: Senior Art Director, Designer

WELCOME ABOARD: PHOTOGRAPHY

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Since we captured such an extensive library, MKR wanted to gift the client with a photo book. I designed and produced the 50 page book, commemorating their 50-year anniversary.

^{Behind the scenes on set}